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62

October14

Contemporary Ideas

If you enjoy trawling around Great World City, then you’ve no

doubt stumbled across

Lifestorey

, and it’s really worth visiting

the huge Lifestorey showroom on Tai Seng Street to view a

much wider choice of products.

“We source from all over the world and have a very good

mix from Europe, including fromDenmark, Italy and Germany;

we also feature local designers,” says business development

manager

Lawrence Yong

.

“We currently have a very versatile Danish collection called

Muuto – New Nordic. You can stack its individual cubby

shelves any way you like. Because they’re modular, you can

keep adding to or taking away from your structure, depending

on the size of your space.”

Lawrence uses the Flynt brand in the store’s current

collection as another example of great display furniture. Now

manufactured in Indonesia using tropical wood (after the French

company realised its wood wasn’t holding up in our humid

climate), the furniture has a raw, industrial look, and is finished

with old-fashioned fridge handles on the doors of its consoles.

“The tricks I use to highlight the accessories in our store

are mainly to do with colour,” says Lawrence. “When we place

accessories on a shelf, we try to use something large as a

focal point, with smaller things surrounding it. If you have a

lot of white, put bold pieces in between. Similarly, if you have

bright walls or a brightly coloured shelving unit, you should

display accessories with muted colours, otherwise they will

be clashing all over the place.”

Lifestorey’s modular shelving can

grow as your collection grows

A funky take on shelving, available from Lifestorey