November 2014

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AFFORDABLE ART FAIR
191 November14
have found “the one”. However, there is also an argument that can
be made for buying spontaneously – you fall in love with an artwork
the minute you see it, and you have to have it; quite often, the first
reaction is the correct one.
What are some common mistakes people make when
choosing artwork?
• Not reserving an artwork they’re in love with, and finding when
they come back to buy it that it has already been sold! Remember
to ask the gallery to hold the piece for you while you think about
the purchase; they can call you if they have another buyer.
• Buying an artwork that they’re not truly in love with, or are not
really connected to; emotional attachment is very important.
• Putting an ill-suited or cheap-looking frame on an artwork. The
frame should do justice to the piece and should be a part of the
investment, both financially and emotionally.
What advice can you offer those looking to start a
collection?
The most important thing is a desire to learn and a passion for
collecting what you love! If you develop a love for art collecting, there
are many books that you can read and art talks you can attend, such
as the ones on offer at the Fair.
Camilla’s tips for first-time art buyers
• Don’t be afraid to ask for more information about the artists
and their techniques.
• Ask for a copy of the artist’s CV; it’s useful to see at what
stage in their development they are – for example, if they’ve
had any solo shows.
• Ask to see other examples of the artist’s work. It’s a good
sign if you like their whole body of work and, although this
isn’t essential, it can indicate that the artist is consistent in
their output.
• Many galleries will be happy for you to pay in instalments –
just ask.
• Two or three works can look as effective in a space as one
large work. Ask the seller about how best to hang and light
the work.
• A good frame can greatly enhance a picture; a bad one can
ruin it. If it’s unframed, then ask if the gallery offers a framing
service.
• If a painting you like is over your budget, ask to see other
works by the same artist.
• If buying for investment, only look at original works by
established artists with a track record of increases in actual
sale prices and growing popularity. However, we advocate
buying art you love. You are going to be living with it for quite
a while and if the price goes up, you can be smug about it!
Visit the Affordable Art Fair from 20 to 23 November at the F1
Pit Building, 1 Republic Boulevard. For a full lineup and list of
participating galleries, visit
$5,000 TO $10,000
From top left:
• The Kiss by Brett Neal, oil on canvas (100x100), $9,500; REDSEA Gallery
(Singapore)
• We are Family by Mersuka Dopazo, mixed media (180x130), $10,000; Purpa
Art Gallery Seminyak (Indonesia)
• Bukit Merah by Hong Sek Chern, mixed media (88x100), $6,500;
Artcommune Gallery (Singapore)