Expat Living Singapore Media Kit 2015

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Expat Living | Singapore | Media Kit 10
SPACE SIZE (px) W x H
RACK RATE
Homepage
& Living in Singapore* R.O.S
LEADERBOARD $1,500 $900
Desktop 728 x 90
Tablet 468 x 60
Mobile 320 x 50
MPU 300 x 250 $1,200 $500
Notes:
Leaderboard and MPU advertising rotates at a 15s interval throughout the site, refreshing every time the browser moves to a
new page
Each banner has a share of voice of up to 25% (up to four advertisers per banner)
Run of site (R.O.S) refers to Homes, Kids, Travel, Wine & Dine, Style, Health and Things To Do.
Frequency packages may apply to certain pages or positions
Material deadline: One week prior to go live
DISPLAYADVERTISINGSPECIFICATIONS
IMAGE ADS
File types accepted: .jpg, .gif , .png
Max animation: Up to 15 seconds
Max number of loops: 3
Max file size: 100kb
* Rates indicated refer to cost per month.
FLASH ADS
File types accepted: .swf
Max animation: Up to 15 seconds
Max number of loops: 3
Max file size: 100kb
Frames per second: 18-24
Audio: Must be user initiated with a click and include a mute/
stop button. Please provide a backup image file for each
swf
A default gif or backup image must be submitted for visitors
without Flash or JavaScript
CLICK THROUGH COMMAND
Must be coded with the appropriate clickTAG on a button layer.
This is mandatory in order to track clicks. The command
must look exactly like this:
on (release) { getURL(_level0.clickTag, “_blank”); }
• Example for Actionscript 1.0 & 2.0:
myButton.onRelease = function() {
getURL(clicktag,”_blank”);
}
• Example code for Actionscript 3.0:
myButton.addEventListener(MouseEvent.CLICK,
handleClick);
function handleClick(e:MouseEvent):void {
var req:URLRequest = new URLRequest(root.loaderInfo.
parameters.clicktag);
navigateToURL(req,”_blank”);
}
For detailed instructions on preparing Flash Files, please refer
to the ff links:
designers_guide/#clicktag