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BUSINESS PROFILE
139
April15
What’s been happening since we
last chatted?
A lot! But what we’re most excited
about right now is taking on the
distributorship of Smateria’s beautiful,
stylish bags, produced in Cambodia in
an inspirationally sustainable and ethical
way. It’s the first Asian brand to join our
mix of mainly European and Australian
brands, and we feel it’s a truly worthy
addition.
JUSTINNA PANK and EMMA THOMAS’s partnership,
White & Black
Trading
, has come a long way since the two British women first
established their kids’ outdoor fun business here in 2007, distributing
Mini Micro scooters, balance bikes, skateboards and such. We
asked Justinna about their latest product – “lifestyle bags” from an
innovative social enterprise in Cambodia that was set up by another
couple of expat women, these ones Italian.
How did you hear about Smateria?
It all started while I was engaged in a
house-building project in Cambodia,
during a UWCSEA school field trip
with my two younger children. After the
work had been done, the organisers
introduced us to some NGO-run shops.
Smateria was one of them, and I was
deeply impressed.
When we got home, I showed the bags
to Emma. Coincidentally, she happened
By Verne Maree