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FASHION
242
June14
STYLE
HUNTER
STYLING WITH A EDGE
EDITOR’S PICKS
For indie clothing that’s not in the malls, we head to Inverted Edge
to check out its ever-growing roster of up-and-coming contemporary
Asia-Pacific designers such as Lion Earl, Fleamadonna, Day Dream
Nation and Karen Walker. But did you also know Inverted Edge
offers professional styling? The team stands by the fact that a good
styling session doesn’t just boost your confidence, but can also make
you a smarter shopper, giving you tips you can use again and again.
We chat to
Debra Langley
,
CEO of Inverted Edge
, about styling
up a storm in Singapore.
Who are your typical customers
for styling advice?
Often women come to us because they
want to adjust their style after having a
baby, or they have a new job, or they’re
starting a business, or just because
they’re new to Singapore and don’t
know what to wear in this climate. This
is where we love to step in, because
after years of working with different
silhouettes and personalities, we can
see options that aren’t necessarily
obvious to the customer.
What advice do you offer women
who are rather self-conscious
about their bodies?
Every woman, no matter how tall or
small or thin or curvy, has a part of her
body that she obsesses over. Rather
than trying to hide it with looser or
tighter clothing, or a combination
that doesn’t flatter, we’ve learned
that there are styling solutions
for everyone. Best of all for us is
the boost of confidence that our
customers get from learning how
simple styling tweaks can totally
change how they look and feel.
Where do you look for
inspiration?
For trends, we follow various style-
influencers and bloggers, especially
those who encourage women to
develop and own their own personal
style – and that means dressing in
a way that reflects their personality,
not buying a brand simply because
of the name. We try to help through
introducing interesting new brands
like those we carry, but ultimately
our goal is to arm our customers
with the personal style information
they need to make well-informed
purchasing decisions every time
they shop – not just when they shop
with us.”
Take a look at Inverted Edge’s
collections at invertededge.com
BOLD ‘N’ BRIGHT
For the holiday months ahead, lend
your outfits some summer cheer with
some bright arm candy.
1.
Pink satchel
by Zara
2.
Thea mini-satchel in
Jasper by Tory Burch
4.
Mini-satchel
by Kate Spade
Saturday
5.
Candy bag
by Furla
3.
Mini Mac
bag in Twilight
by Rebecca
Minkoff